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7 de septiembre de 2024
doble recompensa
Una empresa le paga a quienes pierdan los kilos subidos en cuarentena miércoles 23 de septiembre de 2020 18:23
Las redes sociales y Netflix fueron una herramienta muy útil para hacer que la cuarentena sea un poco más llevadera. Pero tanto tiempo de sedentarismo extremo comienza a mostrar que no es el hábito más saludable a la hora de mantenerse en forma y muchas personas comienzan a notar como se empezaron a acumular algunos kilos de más que antes no aparecían en la balanza.
Sabiendo esto, una empresa estadounidense especializada en artículos de deporte y dietas, se le ocurrió una movida de marketing para aquellos interesados en recuperar el peso "pre-pandemia". La estrategia consiste en buscar personas entre 18 y 21 años que estén dispuesto a compartir el proceso de adelgazamiento durante tres meses.
Y para los que no están muy seguros de mostrar públicamente el arduo camino de bajar de peso, Total Shape (la empresa en cuestión) también ofrece hasta 13.000 dólares de recompensa por permitir registrar los progresos, fotografiar sus cuerpos y registrar su peso a diario en redes sociales.